Meimei Ding is the founder and CEO of DFO International and DFO 360. DFO has developed and executed customised strategies for fashion brands to drive market development and localisation in China since 2014.  DFO has permanent offices in Europe and Shanghai, and its services include wholesale, PR and social media, e-commerce, retail development, crossover collaborations, and financing. DFO operates one of the largest multi-label showrooms at Shanghai Fashion Week with a competitive international brand portfolio.