Sunny Xu is a digital transformation leader, executive coach and artist. She currently leads Unilever Global Digital Commerce's strategic customer and business models. Sunny founded Unilever China's eCommerce business and organization in 2011. Since leaving China, she has successfully established a global partnership with Alibaba and enables new markets to enhance consumer and shopper experiences with eCommerce. She has also pioneered several new and strategic business models including eB2B and Social commerce. Sunny believes in people empowerment. She practices painting and stone sculpture to connect with herself and others.